The buying journey: TOFU → MOFU → BOFU

published2 months ago
1 min read

Hey there,

Tyler from Less Annoying Business here. Here's what I've been up to:

New content

The buying journey: TOFU → MOFU → BOFU [Blog post]
As you may know, I'm working on a new marketing project for LACRM. As a matter of fact, this newsletter is it. In this post, I break down the theory behind why I think a content site + newsletter that has nothing to do with CRM makes sense.

How to log into multiple accounts on any website using Chrome profiles [Blog post]
One of the most common non-CRM questions I get from customers is how to be logged in to multiple email accounts at the same time. This post answers that question.

Jamming with Dru Riley from [Podcast]
One the podcast this week, I shared a conversation I had with Dru from It's a fairly technical and very fast paced conversation, but if you're interested in how Dru does the research for his reports on tech/business trends, this gives you a behind-the-scenes look.

What I've been working on

I'm in one of those periods where the meetings just wont end. That's mostly because I'm teaching a class which takes 4.5 hours/week and we're interviewing job applicants right now which has been taking about 5-6 hours/week. It's important work, but I'm looking forward to having a bit more free time for deep work. That should happen in the next few weeks (interviews end this week, and the class ends in mid-April).

Because of all the meetings, I've just been working on little projects with the time I have left. Things like:

  • Adding open graph images to all the blog posts on Less Annoying Business.
  • Setting up conversion tracking for the Less Annoying CRM Google Adwords account (for some reason it broke when we switched our marketing website to Webflow).
  • Prepping for a presentation I'm giving in a few weeks (more on that in a future newsletter).


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