Tyler from Less Annoying Business here. Here's what I've been up to:
Network vs. Audience vs. Community [Blog post]
I see people throw around these words a lot, but I don't think there's a common understanding of what it means. What's the difference between a business building an audience vs. a community? This post explores these terms, and suggests when to build one vs. another.
Time management [Podcast]
This week's podcast episode covers time management hacks, Less Annoying CRM's hiring, SEO, and a new marketing idea I've been reading about.
What I've been working on
I've mentioned before that every six months I give a presentation to the Less Annoying CRM team. It's a time to look back at the last six months, set goals for the next six, and make announcements and do deep dives into the business so everyone at the company is on the same page.
I'm doing that next week, so I'm in the process of finishing up the presentation. It takes a lot of work. The process normally goes something like this:
- I always keep a running list of topics that might be of interest to discuss. I often bring various ideas up in the weekly "group brainstorming" meetings I have with a rotating group of employees.
- A few weeks before the presentation, I try to make whatever decisions need to be made about various topics. This normally involves meeting with the appropriate stakeholders at the company to get their advice and buy-in before announcing a decision to everyone.
- I collect a list of accomplishments from the last six months from the team leaders so that I can share those with everyone.
- I prepare the presentation (it's normally a 90-minute presentation, so it requires a lot of prep time).
- I do a run-through with my brother (the other co-founder) and he gives me feedback on how I'm communicating everything.
You could argue that this is overkill for an 18-person company. Why spend so much time workshopping the ideas and messaging for such a small audience? Well, as they say, "Culture eats strategy for breakfast". It's not enough to make the right decisions. It's just as important that everyone feels like they're a part of the decision-making process and that we get buy-in from every employee. It's worth getting this stuff right.